Our Never Ever Backed Beef Brands
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Our NEVER EVER Beef Program
The NEVER EVER Beef Program is our on-farm grassfed assurance standard, outlining stringent animal welfare and quality management practices for accredited cattle producers.
The program was established in 2012 in response to growing market demand for traceable, premium grassfed beef, produced naturally.
100% Grass Fed Beef
From the lush pastures of Tasmania and southern Australia comes the finest beef
- TraceabilityOur lifetime traceable programs mean we know exactly where our cattle are from, how they have been bred and what they have been fed. Farms are regularly third-party audited by to ensure animals are raised and handled to specification.
- SourcingWe understand that the quality of beef is strongly connected to the well-being and upbringing of the animals. That’s why we collaborate closely with our producers, who are experts in the field and employ industry leading practices.
- QualityOur processes ensure all our products are consistent, safe, and are assessed for compliance to Australian Standards and Export Country Requirements. Greenham uses the world leading Meat Standards Australia (MSA) grading system to grade all branded beef.
What is the Never Ever Beef Program?
Established in 2012, the Greenham Never Ever Beef Program was created to meet the rising demand for beef that upholds three core commitment.The Never Ever Beef Program ensures lifetime traceability and verified assurance of natural raising practices, giving consumers complete confidence in the quality and integrity of their beef.
- 100% Grass Fed – No Grains, EverCattle have spent their lifetime on pastures. NEVER fed grain or grain by products.
- No Antibiotics, EverCattle have NEVER been administered antibiotics. Animals that need to be treated for illness must be tagged and recorded to be excluded from the program.
- No Hormone Growth Promotants (HGPs), EverLivestock must be HGP-free and not fed finishing diets that contain steroids
Further Accreditations
We understand that knowing the origins of your food is important to you, and it is equally important to us. We are proud to offer lifetime traceability programs that provide reassurance on our claims that the beef you enjoy from us is sourced from farms that prioritise responsible and sustainable practices.
With endorsement from Certified Humane®, the program ensures the highest animal welfare
The program is underpinned by the requirements of the Non-GMO Project Verified agreement
Catte must come from an MSA registered property and meet the minimum standards for MSA grading
Lifetime Traceability Guaranteed
The NEVER EVER Beef program requires all participating producers to be audited into the program to ensure a high level of animal management and animal welfare practices, precise records are kept, lifetime traceability maintained, and all treatment data for the lifetime of the animal is documented.
- Lifetime traceability via NLIS ear tags
- Property must be LPA and MSA registered
- Properties are regularly audited by a third-party
Claims & Requirements
Lifetime traceable
Cattle must be individually traceable for their whole lives. Traceability can be recorded using NLIS tags and further strengthened by farm management tags and on-farm record keeping.
100% grassfed
Not fed grain or grain by-products for their whole lives. Click here for a list of approved supplements.
Lifetime antibiotic-free
Includes therapeutic and ionophores (e.g., Rumensin) in lick blocks and feed but not drenches. Animals that need to be treated for illness must be tagged and recorded.
GMO-free
Supplementary feed cannot contain genetically modified ingredients.
No added hormones
Livestock must be HGP-free and not fed finishing diets that contain steroids.
Free range
Never confined for intensive feeding.
Meat Standards Australia (MSA) eligible
Cattle must come from an MSA registered property and meet the minimum standards for MSA grading.
Certified Humane
High welfare outcomes are important to Greenham, our customers, and loyal cattle suppliers. Request a copy of the Greenham NEVER EVER Beef Program for more details.